What We Believe
According to Jim Collins, author of Good to Great, Core Values are not really concepts to be created as much as they are reflections of a company culture that already exist.
When we set out to document our Core Values, the exercise was easy. We just needed to look around the organization and capture it into words, how we treat each other, how we treat our clients and partners, and essentially what we already believe. We simply studied our behavior, acknowledged that we were already living our beliefs, and published those concepts for all the see.